ADVERTISEMENT

What is an advertisement?
It is a publicly announced message which is targeted for offering various services or to impart information to the common masses. Advertisements are a sort of public notices asking for or offering services or buying and selling property, goods, etc. or providing information about missing persons or objects.

Types of advertisements:
1. Classified Advertisement
2. Display advertisement.

POINTS TO REMEMBER:

1. Write the heading in capital letters. Also, you can start with the first one or two words in capital letters to attract the
2. In classified advertisements blocks, images and other designs are not
3. Make sure your advertisement provides complete
4. Provide a proper ‘contact’ information or else your advertisement may turn to be a futile
5. Do not exceed 50
6. In comparison to display advertisement classified advertisement is less attractive and gets less So, use catchy words to attract the readers.
7. It should always be brief and to the
8. It should always have simple and effective
9. Clearly state the category at the top e.g. FOR SALE, TO LET, etc.
10. Give all necessary details in points using
11. Be brief and give only significant information
12. Should be worded beautifully and tastefully
13. Language simple & concise
14. Put the matter in a BOX
15. Must have contact address, name and telephone number
16. NEVER be too lengthy
17. Need not be in complete sentences
18. Can add email address also

Types of Classified Ads:

1. Situation Vacant / wanted
2. Lost and Found
3. Sale and Purchase
4. Accommodation
5. Educational
6. Placement services
7. Matrimonial
8. To Let
9. Tuitions
10. Packers and movers
11. Tours and Travels

Situation Vacant – Important Points

1.  Start with Situation Vacant, Wanted or Required. (as appropriate)
2. Do not forget to mention the name of the organisation/company
3. Clearly state the number of vacancies and post for which the advertisement is about.
4. If stated, mention the age and gender of the
5. Qualification and experience required for the
6. Mention the pay scale, perks and also the mode of Address and contact number for correspondence.

SAMPLE: SITUATION VACANT
You are Krishna/Tisha, Secretary, Greenland Enterprises Ltd, Delhi-110006. Your Chairman has asked you to draft an advertisement for a local daily under the classified columns for the vacant posts of one accountant and two office assistants. Draft an advertisement.

SITUATION VACANT Required one accountant and two office assistants for a renowned firm. Minimum qualification: Bachelor’s degree in commerce and work experience of minimum one year. Renumeration-best in the industry. Interested candidates can send their CVs by courier/speed post to Greenland Enterprises Ltd,4436/16, Daryaganj, Delhi-110006. contact Krishna, secretary, Mobile no 98111xxxxx

 

Inspire International School needs young and smart lady receptionists. Draft an advertisement to be published in the ‘Situation Vacant’ column of a local newspaper.

SITUATION VACANT Inspire International School requires a smart young receptionist possessing excellent spoken English and a pleasing personality. Working knowledge of computers essential. Excellent salary and prospects for the deserving candidates. Only eligible may come for a walk-in interview along with testimonials at 10:00 am on 18th August 20XX to Inspire International School, Inspire Kunj, New Delhi.

 

SITUATION WANTED – POINTS

In this part you are an advertiser who is offering service to the people or organizations those who need your service

1. Mention the candidate’s educational qualifications, other qualifications and experience in the service offered by
2. Mention the age and gender of the candidate such as only male or female, married or unmarried
3. Clearly mention the pay desired by you
4. Give your contact address, email or any other way of communication.
5. State the kind of job, area, timing and the locality you offer your
6. ALL ARE TO BE WRITTEN IN THE THIRD PERSON Put your advertisement in a box

SAMPLE 1

A full-time computer engineer seeks a job. Write out a suitable advertisement for entry in the situation wanted column of a local newspaper. Your answer should be within 50 words. Invent detail yourself.

SITUATION WANTED A well –qualified, experienced and expert postgraduate computer engineer after teaching in Nigeria had returned India and seeks full-time/part-time job. Well-versed in software-hardware & data-based programme. Running own center at 10, Maurice Nagar, University Campus, Delhi.Interested persons may seek guidance and services in all computing work. Payments and other benefits are negotiable. Please contact Piyush Gupta of 30, Hakikat Rai Road. Adarsh Nagar, Delhi or ring: 43921676.

 

FOR SALE / PURCHASE OF PROPERTY / ASSETS

1. These types of ads start with SALE / PURCHASE / WANTED.
2. Give a brief description of the property / vehicle /
3. In case of property, mention the number of floors, size, number of rooms, location and
4. In case of a vehicle, mention the colour, model, accessories, year, modifications (if any), price, mileage and condition.
5. For household goods, mention the condition, the price offered or
6. facilities – power connection, telephone connection, parking, washrooms/toilets/proximity to business/ shopping area

SAMPLE 1
You are Aniket,7, Main Road, Hyderabad. You want to sell your newly constructed villa. Draft an advertisement in not more than 50 words for publication in the Indian express under the classified column, marked, property’. Include relevant details like location, type of accommodation and contact address including telephone number.

PROPERTY FOR SALE A beautiful villa, newly constructed is available for sale. The living space includes three bedrooms with attached bathrooms, a drawing cum dining and a spacious kitchen. It is centrally located, close to the main market and airport. Expected cost Rs 70 Lakhs, negotiable. Those interested please contact Aniket, 7, Main Road, Hyderabad or dial 7747432.

 

TO – LET

1. These types of ads start with TO LET
2. Giving heading ‘TO LET’ or Available’ or other suitable phrase
3. Details of accommodation- number of bedrooms, size of rooms, bathrooms
4. Brief description of the accommodation, location and
5. Facilities- water, electricity supply, park facing, proximity to market, school
6. Type of construction
7. Preference of tenants- small family, company
8. Rent expected, agreement required, other terms

• brief description – floor, porch, garage, store, lawn, garden
• direction/location: sun/park facing, well–lit, corner, proximity to market, school,
• Contact address/email/phone number
• SAMPLE 1
• You are Shalini, Vijay vihar, Haryana. You want to let out a house. Draft an advertisement in about 50 words to be published in the classified columns of a newspaper.

• TO LET Available on rent-basis a newly built house in Vijay Vihar. Four bedrooms with attached baths, a drawing-cum-dining room, a large kitchen, and a balcony. Garage with car parking facility also provided. Rent expected to be around Rs. 5,000 -7,000 p.m. Family preferred. Contact mobile number – 7503391356 or Shalini, 98, Vijay Vihar, Gurgaon, Haryana.